JOMP Is...

creating a future

of sport and health that is appealing to everyone

redefining movement

so that healthy living will become pure entertainment


on 10 years of
maturing philosophy


by partners from all
around the world


on a deep understanding of Joy of Movement
JOMP Initiators &
Core drivers
JOMP Initiators &
Core drivers
Located in Munich, Germany is an impact oriented innovation consultancy. Its strength is its holistic methodology for individual tailor-made solutions – Holistic Innovation.Innovationsmanufaktur’s core topics are sports, health, and mobility.
 JOMP can be applied to many different settings


Coming soon

Sport Fan Communities

Coming soon


Coming soon
Philosophy & Methodology
Philosophy & Methodology
The JOMP philosophy is as clear as it it simple. To make more people move more it is a huge opportunity to start with an emotional approach, Joy of Movement. In order to be more specific here we have linked the main triggers for Joy of Movement and the preconditions and success factors of new offers. Also, we have prepared a small document with the four main steps to innovate towards Joy of Movement, and a workbook for Joy of Movement in activating your cities. If you want further support, do not hesitate to contact us.

Joy is magic potion and free gift in physical activity at the same time. Joy will make more people move more, and moving more will make more people experience more joy:
An upward spiral towards vitality, health and happiness.


Cora Burnett

Professor at the University of Johannesburg

Department of Sport and Movement Studies
Director of the UJ Olympic Studies Centre
Why is a JOMP philosophy essential for the rebirth of moving as being
Movement has become competitive, stilted, and controlled like painted birds on power city lines trapped by the freeze of control. The bio-medical model has modified the human mind and place us at the mercy of a knowledge-driven technology that cuts out the emotional embodied perception of joy. Moving has become a means to an end and places bodies under surveillance of functional outcomes. Steps are measured and health digitally logged in a mind-focused choreography of disciplined and prescribed behaviours. Gone are the childhood memories of the sheer fun and freedom of movement as an end with all the benefits and valued outcomes as part of a natural process of just being alive, being active and free in the joy of bodily expression.
Can we still remember the excitement of play and co-creating the essence of learning and social skills as we engage in physical challenges and games? It is on the field of play that we made friends, learn to compete with honour and lose with dignity – to show compassion, make friends and compete fiercely bind by fair play and teamwork. In capturing the essence of spontaneous play and find freedom and identity in time and space. Without that joy and very choice, living a healthy life adds to the burden of committed routines - yet another responsibility to meet targets of achieve external rewards. Healthy living presents a revolving door of self-discovery, mastery and achievement in and through movement. Without that, sedentary living is a manifestation of prescribed physical activity as medication not preventing the disease of enforced routines on human in search of freedom, discovery, and self-expression. The concept of medicine for lifestyle diseases has replaced the meaning and identity we find in team play, sport, physical activity, recreation, outdoor adventures, and dance – a myriad of movement experiences.

I can support the JOMP initiative by studying humans in motion, influences that motivate children to remain active throughout their lives emanating from an inner drive to find meaning and enter play in discovering a microcosm of society. As academic in the field of sociology, philosophy, and anthropology it would be a quest to study and publish evidence whilst bringing back the joy of movement in physical education curricula and programmes, advocacy for indigenous games and relevant physical culture and activities. This begins with physical education policies and curricula with the alignment of methodology and meaningful content. As President of the South African Physical Education Association, I intend to advocate and mobilise support for such an approach and practice. However, we realise that an ecological approach should be followed that necessitates key partnerships and the collaboration of multiple stakeholders across different sectors. I wish more JOMP in my life by moving with presence in the movement whether I go for a walk or hike, play tennis with friends or swim in the sea. I would like to focus more on the perceptual dimensions, smells and sounds when I engage in moving and exploring nature. It is snot about counting the steps and satisfying a technological device or feel guilty or relieved that I have made yet another target or meet another pre-set expectation. For me, it is to connect with my inner self, be aware of my surroundings and the feeling of how I move, how moving takes me to a sense of being that is essential for myself, my well-being and being alive.

Best wishes,
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